Innovation Cluster of Nazarbayev University
(NURIS)
Digital Creativity Laboratory
DEAR NU STUDENTS AND STAFF

DC LAB PRESENTS THE COURSE "INTRODUCTION TO THE CREATIVE ECONOMY
AND THE BASICS OF CREATIVE ENTREPRENEURSHIP"
WITHIN THE DIRECTION– DC BUSINESS
We will tell you:
Why you need to know your consumer
What are the main trends in the creative industries
How important to build values of your business.
We will show:
Applied methods of consumer research
Method of developing a visually understandable business map (operational plan / blueprint) for 1 year.
Basics of communication with the consumer and collecting feedback (not SMM)
Overview of entrepreneurial initiatives in the creative industries
Course instructor: Anastasia Goncharova
Anastasia Goncharova is a creative entrepreneur and specialist with 20 years of experience in design, advertising and communications. She is a graduate of the Kazakh Academy of Architecture and Civil Engineering, as well as Prague Film School.

Anastasia has devoted 15 years of her career to advertising and communications. She started as a graphic designer and finished as CEO of an international advertising agency.

Since 2010, ms. Goncharova has been working as an independent researcher, curator of cross-cultural projects and projects in the field of sustainable design, certified business trainer and mentor of programs for the development of creative entrepreneurship (in partnership with Impact Hub Almaty and Goldsmiths, University of London).
Language: Russian

Course start: October 26, 2020

(5 lessons in the format of zoom sessions, each session starts at 20:00 Almaty time)

Course fee: 18 200 KZT
Since the number of available seats is limited, only those the first 50 people who paid, will be registered.
For online payment and syllabus please click below.
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