Over the last weekend, May 8 - 9, DC Lab (NURIS) in the framework of partnership with Loughborough University and MARS Kazakhstan organized Creative Spark Case Competition online.
This event is being held for the third time, and for the first time in partnership with the international company Mars. The participants of the event had to try on the role of employees of the Mars key customers department in the pet food segment. They have creativity, sales data, team spirit and a whole galaxy of cute kittens pictures in their arsenal.

According to the assignment, the team is responsible for the supermarket chain, where it is necessary to increase the turnover of the Whiskas brand. At the same time, the offer should include 3 areas of activity: assortment, promo, as well as representation on the shelves.

The ideas of creative crews were evaluated by honorable members of jury:
  • Kamilla Tleuzhanova - Corporate Affairs expert, Mars Wrigley CEAB&Turkey
  • Adalyat Rakhmayeva - Business Finance Manager, Mars Wrigley CEAB&Turkey
  • Anarbek Utegulov - Director of Business Incubator NURIS
Participants have only 24 hours to work out presentations. An important clause: the teams had to be composed of 2 students of humanitarian majors and 2 students from technical specialties. A total of 25 teams participated in the competition.

Here are some amazing results we have got!
  • 100 participants
  • 24 hours of hard work
  • 21 great original solutions
  • Apple Watch 6 series for whole team as a prize
We received many interesting presentations, which was difficult to choose the best ones. After long discussions, the jury selected as the winners Another Creative Team Name:

  • Aigerim Sakenova(SSH)
  • Assemgul Alpysbayeva(SSH)
  • Aslan Sabyrov(SEDS)
  • Temirlan Sarbupin(SEDS)
The creativity, an attractive visual component and ability to translate into reality of their solution surprised everyone.
You can watch the winner team’s presentation here.
For their idea winners received 4 Apple Watches 6 series from Mars Kazakhstan.

While the jury members were deliberating, DC Lab conducted an entertaining quiz so that team members get a little stress relief and have an opportunity to win a certificate of participation in one of the DC Lab courses. Ainur Aimurziyeva was the fastest among the quiz participants and won the prize.

We, in turn, thank all the teams for their participation. We wish you achievement of new goals, and eternal creative inspiration!
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