This event is being held for the third time, and for the first time in partnership with the international company Mars. The participants of the event had to try on the role of employees of the Mars key customers department in the pet food segment. They have creativity, sales data, team spirit and a whole galaxy of cute kittens pictures in their arsenal.
According to the assignment, the team is responsible for the supermarket chain, where it is necessary to increase the turnover of the Whiskas brand. At the same time, the offer should include 3 areas of activity: assortment, promo, as well as representation on the shelves.
The ideas of creative crews were evaluated by honorable members of jury:
- Kamilla Tleuzhanova - Corporate Affairs expert, Mars Wrigley CEAB&Turkey
- Adalyat Rakhmayeva - Business Finance Manager, Mars Wrigley CEAB&Turkey
- Anarbek Utegulov - Director of Business Incubator NURIS
Participants have only 24 hours to work out presentations. An important clause: the teams had to be composed of 2 students of humanitarian majors and 2 students from technical specialties. A total of 25 teams participated in the competition.