Markethon 4.0
Digital Marketing Competition
Held Online for the First Time
December 5-6, 2020 as part of the Creative Economy and Entrepreneurship Skills Initiative
Digital Creativity Lab (NURIS) hosted the Markethon 4.0 digital marketing challenge.

This year's event took place online, covering sections such as graphic and motion design, marketing strategy, and UI / UX design.
Partners and cases
Real products were created in 24 hours of continuous work:
  • marketing strategy for the innovative fitness club chain INVICTUS;
  • motion video for ForteBank products;
  • redesign of the ForteBank website and entrance stickers for the company's partners;
  • prototype of a mobile application for Qazaq Republic.
Prizes
The winners of the markon received valuable prizes:
  • Cash prizes from ForteBank: 300,000 tenge in each category
  • Certificate for 100,000 tenge from QAZAQ REPUBLIC;
  • Annual subscriptions to INVICTUS FITNESS for all team members
The total prize fund of Markethon 4.0 was
2 500 000 tenge

PARTICIPANTS AND WINNERS
Participants
All participants received starter packs with exclusive merchandise via mailing
Aslan Samarkhanov
Aslan created a motion insert for Fortebank advertising videos
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"STEMinist" team
Ailana Askar and Asem Eskabyl became the winners of Invictus in the "Marketing" strategy section
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Team "Little Cucumbers"
Nurkhan Taubai, Bukhpanov Arman and Zhulbarisov Daulet suggested the best UI / UX solution for ForteBank
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Amanbek Dosmukhambetov
He designed the best app prototype for the national clothing brand Qazaq Republic
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Darya Dunaiskaya
Graphic designer Daria became the author of entrance stickers for ForteBank's partner clients
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212 participants
91 solution
64 individual consultations from mentors
5 real-life digital marketing cases
5 countries represented by our participants
MARKETHON 4.0 MENTORS
All participants had the opportunity to get advice on solving the case from professionals in the creative industries
Special activities
While the jury members watched the presentations, the participants communicated with each other, listened to music and competed in the online quiz
DJ SET by famous musician MARK REDLIGHTS
WATCH
Online Quiz on Digital Creativity
Ayman Makhsudova became the winner of the Kahoot intellectual quiz. The organizers give her a special prize - a DC Lab sweatshirt
We thank everyone who shared with us this amazing experience of new ideas, inspiration and practical knowledge.

We hope that Markethon 4.0 has become for you a place for collaborations and interesting communication with the same caring professionals in their field as you.

See you soon!
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